Sunny Frozen Yogurt, 2023
This project is taken from Goodbrief—a design brief generator. I wanted to try my hand at packaging design for the first time, and Goodbrief’s Sunny brief stuck out to me.
Sunny is a frozen yogurt company whose products stand out due to their superior quality and convenience. Their target audience is college students, and they hope to convey a sense of wonder and playfulness while being gentle at the same time. I was tasked to produce the packaging design of their frozen yogurt products. They preferred a colorful design and wanted to use their brand color of orange in the logo.
I ended up designing the entirety of the frozen yogurt cups, instagram story video designs, billboard/truck advertisements, and company merchandise.
Sunny is a frozen yogurt company whose products stand out due to their superior quality and convenience. Their target audience is college students, and they hope to convey a sense of wonder and playfulness while being gentle at the same time. I was tasked to produce the packaging design of their frozen yogurt products. They preferred a colorful design and wanted to use their brand color of orange in the logo.
I ended up designing the entirety of the frozen yogurt cups, instagram story video designs, billboard/truck advertisements, and company merchandise.
Programs Used
Adobe Illustrator, Adobe Photoshop, Adobe After Effects
